Election 2012

I am a data nerd.  Can't help it.  This chart from WSJ has me completely geeking out from the election:

I'm also now intrigued by the power of social media.  From a "sociology" perspective I'm interested in how social media can change crowd and government behavior.  From a product manager / owner perspective, I'm interested in how social media needs to dictate and/or validate plans, or how new launches / announcements can shift social sentiment.